How to start a podcast

Are you thinking about starting a podcast for your business?

How To Start a Podcast

You definitely should, and here's why.

  • Podcasts are growing in popularity in Australia with over 1.6 million Australians now downloading audio or video podcasts in an average four weeks, the market has grown by an impressive 70% over the last 4 years.
  • 93% of Podcast Fans Listen to most of an episode – no other marketing medium gives you that level of access to your ideal customers.
  • People are constantly seeking education, position yourself as the authority in your industry by releasing consistent, valuable podcasting content.
  • Podcasts allow people to learn on the run and to be entertained, educated and/or informed whilst multitasking.
  • A podcast allows you to amplify your brand’s personality. When people hear your voice, much more becomes apparent: your sarcasm, humour, wit and much more.
  • A well thought out, edited and engaging podcast has the ability to create a connection between presenter and listener. Through this intimate relationship, listeners feel like they know you, like you and can trust you.

Don't know where to start?

You bring your story, we can look after the technicalities (the rest!). We offer a number of different packages, to suit your budget and marketing goals. From high quality recording, to cover art and SEO and more, Nichemark will ensure your podcasting adventure is easy and enjoyable.